Best conditions for a radiant smile

By rotating the brush head, an electric toothbrush cleans better and more effectively than any hand toothbrush – it also provides better protection for the gums. The latest technology also optimises procedures when assembling and packing the devices.

Customer: The Procter & Gamble Company
Sectors: Consumer
  • Automation
  • Individual solutions
  • Line expertise
  • Product handling
  • Robotics


The major challenge here is – in addition to the required high cycle output – also de-palletising and subsequent assembling of up to five components per blister pack. The blister plant is integrated in the packaging line, followed by packing in displays for the POS, then re-packaging for transport.


While de-palletising and sorting are normally solved manually, we have been able to design a plant that also automates these work steps. The PKM hollow wall erector and lidding machines are used when the charger, hand pieces and brushes are inserted into the blister pack – sorted by colour.  It’s important for the high level of production that the pallets are changed without any machinery standstill.

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Would you like to find out more about this or other projects? Do you have any questions about specific details? Or would you like to discuss your own packaging problem with us for which you a looking for a solution? We would be delighted to advise you and provide you with information.
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With 65 brands from the fields of health, hair care, hygiene, shaving, cleaning products, detergents and dental hygiene, the global consumer goods manufacturer Procter & Gamble is one of the largest groups worldwide. In the dental hygiene sector, the US company that is represented in 70 countries sells the brands Blend-a-dent, Blend-a-med and Oral-B. After the USA, Europe is the second most important market for Procter & Gamble.

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