Chocolate squared. Practical. Good. The advertising slogan that was already launched in the 1970s sums up the brand promise of Ritter Sport today just as much as at that time. Over three million colourful chocolate squares leave the factory in Waldenbuch every day on their way to over 100 countries. The success story of the chocolate manufacturer started over 100 years ago. In 1912 Clara and Alfred E. Ritter founded the “Chocolate and Confectionery Factory Alfred Ritter Cannstatt”. In 1932 Clara Ritter had the simple but ingenious idea of developing a square chocolate bar – which would become the central brand building block of Ritter Sport. And because cocoa is the most important raw material for Ritter Sport, Alfred T. Ritter and Marli Hoppe-Ritter, the grandchildren of the company’s founders, took over responsibility at an early age and have been committed to socially and ecologically sustainable cocoa cultivation in Nicaragua for almost 30 years. This is where the company’s own plantation called El Cacao is located, which will in future supply sustainable cocoa for Ritter Sport chocolate. Already today Ritter Sport is the first major manufacturer of chocolate bars to convert its entire range to certified sustainable cocoa. Responsible dealings with people and nature is firmly anchored in the company’s philosophy. The family company now employs approximately 1,500 staff and in 2017 achieved a turnover of 482 million euros.